ATLAS, Today would
be 100 Years

“Where there’s a successful company, someone has ever made a brave decision”

Peter Drucker

“It is common knowledge that the official reports of the different Companies, even those that are honestly prepared – and this is the case of “Atlas” – never make it clear that the situation of those same Companies is ever clear, and only some curious and knowledgeable supporters accounting, you can effortlessly get a clear idea of ​​your financial status.

And nowadays, when the law requires the publication of the Companies’ reports and accounts, there is the greatest care on the part of their administrations to be as brief and concise as possible, in order to reduce the expenses of these publications at the most, which makes it more difficult to understand the financial prosperity or difficulties of the different Companies.”

Excerpt  from the first private report of Companhia de Seguros ATLAS, in 1919, with the conclusions of the meeting held to unofficially be told what exists, what can be counted on.


“ATLAS, Today would be 100 Years”

Property: CHAPAS-Club History and Portuguese Collection of Insurance Activity

Exhibition Location: Fidelidade. Insurance Company, Rua Alexandre Herculano, 53 Lisbon

Exhibition Project: Vítor Alegria and Marta Guilherme Cruz

Design and Communication: Raúl Anjos

Institutional photograph: Carlos Nunes Barata

News: FEBASE nº84 / June 2018