Description

Pocket lighter, brand BIC, placed in plastic holder, for desk, with the ATLAS brand and logo. This gift was made by Atlas in white, black and red.

Category

Ceramic, Metal, Glass And Plastic Pieces

Material

Plastic

State Conservation

Good

Historial

This is a very common type of gift in Portugal, at a time when smoking was part of the lives of millions of people, including in the workplace, smoking was allowed. Several insurance companies and other companies offered this type of gift to their customers and employees. The BIC lighter was a story of success and innovation in the early 70s. Marcel Bich started to manufacture refillable gas lighters, and in 1973, the first adjustable flame BIC lighter was born, managing to produce and sell one billion lighters in Worldwide.