Advertising and promotional brochure of Insurance for Fishermen of Império, Insurance Company. On a cardboard paper on a cream background, green lines appear in the center, the image of a radiant fisherman with his success in fishing. It displays a basket with so much fish caught, that some is lost in a stride that it prints. At the top the mention: For happy fishing, a “Fishermen’s Insurance”, by Império. At the bottom, the mention to IMPÉRIO, Insurance Company, and the address of its headquarters at Rua Garrett, 56 Lisbon. This advertising leaflet is referred to as model 19-Z, in which 5000 copies were printed, on May 7, 1954, by the company Soctip.
Marketing and Advertising
18,3 x 11,8